Miroslava Kettounen

Fashion, like a mirror, reflects not only beauty — but also pain.
History proves that war has always shaped fashion. In the 1790s, for example, the military coat (or "frock coat") emerged during the French Revolutionary Wars, eventually evolving into what we know as the military jacket. In the 20th century, the military style became a mainstream fashion aesthetic after World War II — adopted into everyday wear and haute couture alike.
Yet now, three years into a full-scale war in Europe between Russia and Ukraine, I haven't seen a single designer in the high fashion world respond to this tragedy through their work.
I believe an artist is not someone who floats above reality — but someone who faces it. Fashion doesn’t have to be dark or joyless, but it must show that you care.
This collection was created at the end of 2024 and continued into 2025. It consists of four distinct lines, each with a different emotional and visual language: pop art, neo-futurism, post-Soviet aesthetic, and art-deco classicism.
This is not fashion about war — this is fashion created during war. Fashion that says: I see what’s happening.
I am not a politician — I am an artist and a pacifist.
That is why there are no flags or national uniforms in my designs. What you see instead is a visual language of emotion, anxiety, resistance, and humanity. This is my lens.
This is my answer.

Genesis of a Universe: Hero Collection by Miroslava
is a vibrant multiverse where color, character, and imagination collide. Each artwork reflects a distinct facet of the human spirit — from cosmic awareness to urban rebellion, from robotic innocence to joyful absurdity.

Influenced by pop surrealism, Japanese kawaii culture, streetwear aesthetics, and digital futurism, this collection builds a visual mythology of its own — one where youth, emotion, and symbolism coexist in harmony.

The project is divided into four interconnected sub-collections:
URBAN KAWAII by Miroslava,
COSMIC MINDS by Miroslava,
SYNTHETIC SOULS by Miroslava,
and SWEET ICONS by Miroslava —
each exploring a unique emotional and aesthetic layer of the emerging universe.

This series began with a very personal question:
“What if I tried blending my own face… with itself? Without mixing in any other features. What would happen?”

The result amazed me: dozens of women — each unique in her own way, yet unmistakably me. The facial features, poses, and styles varied, but through all of them shone my type, my face, my charisma.
When I started sharing these images on Facebook, people asked: “Is this you?”
And I laughed. Yes — and at the same time, no.

What surprised me most was how intuitively Midjourney "dressed" me: expensive outfits, jewelry, elegant hairstyles, lipstick, fur, silk. Not a single casual detail.
It was as if the AI saw me — and created an idealized version of me, always glamorous, as if from a magazine cover.

In these images, I saw a reflection of myself from the time when I truly was a model — in the Soviet Union, from 1987 to 1993. That confidence, the visual code of the era, the sense of aesthetics — it all found its way into every image.

But the path to these results wasn’t as simple as it might seem.
I had to put in real work — blending five of my own portraits at a time, adjusting combinations, rewriting codes and prompts.
But the most remarkable thing is: it felt like the AI understood me instantly.
I remember thinking that at the time… and now, a year later, I’m even more certain of it.