Le centre des loisirs - Arrivée à l'hôtel (2016) Photography by Ben & Sara -

Photography, 23.6x35.4 in
$1,192.09
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Seller Ben & Sara -
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« Le centre des loisirs » est un projet de mise en scène, dans un décor choisi, celui des zones commerciales périurbaines – actuelles, anciennes ou en friche -, avec des modèles jouant le rôle de consommateurs « décomplexés ». Travaillant au quotidien dans la transformation des villes en tant qu’urbaniste, je me suis interrogé sur le développement[...]
« Le centre des loisirs » est un projet de mise en scène, dans un décor choisi, celui des zones commerciales périurbaines – actuelles, anciennes ou en friche -, avec des modèles jouant le rôle de consommateurs « décomplexés ».
Travaillant au quotidien dans la transformation des villes en tant qu’urbaniste, je me suis interrogé sur le développement des zones commerciales qui ont changé durablement nos paysages urbains. Cette série illustre à travers l’absurde et la dérision, la mutation des centres commerciaux en France – à l’instar des « Malls » américains et des nouveaux « Retail Parks »- qui, pour attirer plus de clients intègrent la dimension « loisirs » à leur offre, pour passer du lieu de vente, au lieu de vie.
La pérennité de ces zones n’est jamais garantie et les centres commerciaux doivent en permanence adapter leur stratégie pour conserver leur leadership. Les centres commerciaux se sont développés en France depuis les années 1960 et ont révolutionné le commerce mais aujourd’hui, le modèle est remis en cause et cherche de nouvelles perspectives de développement comme illustrées dans la série. L’illustrer en image démontre cette course absurde.
Ce phénomène est mondial. Il concerne aussi bien l’Asie que le Magreb, les Etats-Unis d’Amérique, l’Europe : piscine à vagues, accrobranches, pistes de ski, discothèques, parc d’attraction,... sont intégrés aux centres commerciaux « nouvelle génération ».
Ainsi, ce projet traite à la fois du basculement de nos villes vers ces centralités que de l’enjeu d’adaptation permanente des acteurs de la grande distribution pour conserver les places de leader. Mais la stratégie semble vaine, Internet bouscule les expériences et le comportement des consommateurs change. Ces derniers souhaitent passer le moins de temps dans les activités contraignantes comme le fait de faire ses courses au profit d’activités de détente et de loisirs.

Related themes

2016Benjamin Le BrunCentre CommercialCentre Des LoisirsEurope

Automatically translated
Symbolism 2016 Benjamin LE BRUN Centre commercial Centre des Loisirs Europe France couleur mise en scène nouveau regard urbanisme urbanisme commercial www.benjaminlebrun.com
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Ben & Sara - Portrait
Ben & Sara -
France
Ben & Sara are French artists, living and working in Occitanie. Their artistic work is oriented around new societal issues leading to upheavals or the transformation of existing balances. Very attentive to[...]

Ben & Sara are French artists, living and working in Occitanie. Their artistic work is oriented around new societal issues leading to upheavals or the transformation of existing balances. Very attentive to developments in society, Ben & Sara constantly question individual and collective relationships with modernity. Their work also draws on sociology and more generally the human sciences in order to establish perspectives through their photographs or their texts. The dystopian or absurd treatment constitutes a strong point in the apprehension of their productions.

Sara graduated in Sociology from the University of Perpignan and in Political Science from Sciences Po Strasbourg. Specializing in political sociology, she has conducted various research on the actors of organized civil society. From 2014, she engaged in a collaboration with Ben to form a duo.

Ben started photography in 2005 after completing urban planning studies. It collaborates with the SIPA Press agency, allowing it to be distributed in the national press, notably Les Échos, Le Nouvel Economiste and Magazine Marianne. He was more recently administrator of an Art and Photography Center in the South of France.

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