Key Takeaways

• Frieze London 2024 takes place at The Regent's Park
• VIP experience offers exclusive access to elite collectors
• Event showcases world-class contemporary art
• Networking opportunities with top artists and collectors
• Frieze expands globally, adding new shows to its portfolio
• London event remains crucial in the international art calendar

Frieze London 2024 is all set to light up The Regent's Park with contemporary art. It's a top event for art lovers and collectors. 

Frieze is growing, adding The Armory Show and Expo Chicago to its lineup. But London remains a key event for art fans worldwide. It shows how more people are interested in contemporary art.

Frieze London's VIP Restructuring for 2024

Frieze London is making big changes to its VIP team for 2024. They want to get collectors more involved and make global operations better. The fair now has leaders for the US, Europe, and Asia.

This change comes after Frieze added The Armory Show and Expo Chicago to its events. The new team includes Brooke Kanter from Christie's for the Americas. Minju Kweon from Korea will handle Asia, and Leonie Mir, also from Christie's, will oversee Europe, the Middle East, and Africa.

The goal is to fix past problems. In 2022, Frieze London's VIP day had long lines and upset visitors. The new team aims to make things better for collectors and galleries at all seven Frieze fairs.

"Our goal is to create the best possible experience for collectors and galleries alike," said a Frieze spokesperson.

Frieze London 2024 is set to be better for collectors. The art world is excited to see how these changes will impact the fair.

Frieze London, art fair, 2024, must see, VIP: Exclusive Access and Highlights

Frieze London 2024 offers a unique VIP experience for art lovers. The VIP preview lets collectors see and buy art early. This special chance is given through digital invites on the Frieze account dashboard and app.

The Frieze 91 Membership gives first VIP access. This means members get in early, ahead of everyone else. VIP guests can also come back without booking, making their visit more flexible and fun.

Frieze London 2024 features art from over 35 countries, making it the most global yet. The fair showcases amazing artworks. Notable sales include a $3.8 million piece by Kerry James Marshall and a $1.5 million Neo Rauch figurative work.

VIP guests get a special program of events and experiences. These are designed just for them. They offer a chance to see the art world up close and meet artists, curators, and collectors in private settings.

"Frieze London 2024 is set to be a truly global affair, bringing together the most exciting contemporary art from around the world."

Navigating Frieze London 2024: Practical Information

Frieze London and Masters takes place from 12- 16 October 2022, taking place at The Regent's Park, London.

WEDNESDAY 12 OCTOBER | VIP PREVIEW
11:00am-7:00pm
Please check your Digital VIP invitation for your access time.

THURDAY 13 OCTOBER  | VIP PREVIEW
11:00am – 1:00pm

General Audience:
1:00pm - 7:00pm

14 & 15 OCTOBER
11.00am – 7:00pm

SUNDAY 16 OCTOBER
11:00am - 6:00pm

The art market is also a big part of Frieze London 2024. The dollar is stronger against the pound this year. This could attract international buyers. The U.K. is still the top art market in Europe, beating France by a lot. This economic situation might shape the art deals at the fair.