Lolita à la plage (2022) Sculpture by Igor Gadreaud (Gad the Brand)

Igor Gadreaud was born in Paris in 1958, a city that would remain close to his heart despite his extensive travels around the globe. From a young age, he exhibited a boundless curiosity and an insatiable desire to tinker with and repurpose everyday objects. This early passion for creation and innovation shaped his identity, leading him to describe himself as a perpetually curious and "over-efficient" individual who thrived on challenge and danger.

Throughout his professional journey, which spanned diverse fields, Igor maintained a steadfast commitment to nurturing his creative spirit. While his career may have taken him down different paths, he always sought to engage in artistic endeavors alongside his primary professional pursuits.

However, it wasn't until later in life that Igor made the bold decision to transition from simply honing his craftsmanship to actively sharing it with the world. Rejecting the monotony of routine, he embraced the theme of the Post-Apocalyptic in his creations, viewing it not as a harbinger of doom but as a symbol of renewal and hope for a better future.

Central to Igor's artistic philosophy is his dedication to sustainability and environmental consciousness. Drawing inspiration from his humble beginnings and a lifelong commitment to resourcefulness, he transforms discarded materials into works of art, breathing new life into the detritus of modern society.

For Igor, the journey towards realizing each creation is as significant as the finished product itself. Fortunately, his clientele appreciates the breadth of his creativity, providing him with the opportunity to continually evolve and innovate. In a world where the imperative of resource scarcity looms ever larger, Igor's ethos of eco-technique, eco-logic, and eco-nomie resonates deeply, offering a glimpse into a future where waste is not a burden but a valuable resource waiting to be rediscovered.

• Nationality: FRANCE
• Date of birth : 1958
• Artistic domains:
• Groups: Contemporary French Artists

The Artist was highlighted in an article in Artmajeur Magazine:

Igor Gadreaud, precursor of ecological art