アメリカのアーティスト、ロバート・インディアナは、ポップアート運動の一部でした。アート界のさまざまな友人や知人にカードの形で届けた彼は、1964 年に彼の象徴的なイメージ LOVE を最初に開発しました。彼の LOVE 写真で、インディアナは 3 つの 12 インチ四方の油彩/キャンバス バリアントを提出しました。赤、青、緑が最も強力な色の組み合わせとして博物館によって選ばれました。これはすぐに、博物館が今までで最も人気のあるカードのトップに上がりました。 1966 年、インディアナは Multiples, Inc. のマリアン グッドマンと協力して、アルミニウムで最初の LOVE 彫刻を作成し、彼は LOVE シリーズを作り続けました. インディアナは 1970 年にコルテン鋼で最初の巨大な LOVE 彫刻を完成させました.
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