Angelo Magno

Dreaming in denim

Dreaming in denim

September 25, 2007

Updated 18:25:24 (Mla time)

By Pam Pastor

Inquirer

MANILA, Philippines

—Denim is one of the world’s great equalizers.
It doesn’t matter if you’re young or old, it doesn’t matter what you do and how much you make doing it, the pair of jeans hanging in your closet is one of the things that make you just like the rest of us.
So when designer Avel Bacudio finally turned his dreams of coming up with his own denim line into reality, he made sure he covered all markets.
First, there’s the denim line which he will be launching through Boardwalk. Avel is the direct-selling company’s fashion consultant and head designer, and when it offered him the chance to design his own line of jeans, he grabbed it.
“This has been a long-time dream,” says Bacudio.

Avel Jeans for Boardwalk will be unveiled on Oct. 7 at the Sofitel.
Bacudio, who studied denim construction in Los Angeles, says of his denim designs, “They’re Japanese-inspired. The pairs may be basic but the cuts are experimental. They will be lightweight. The fit is very comfortable and the denim is soft. I use good quality denim.”
The jeans are affordable, as no pair will be sold for over P1,000.
But this ready-to-wear line is just half of it.
Bacudio will also be offering customized pairs through his own shop—made-to-order jeans that will fit his clients perfectly.
“They will be more expensive but they will be very exclusive. I will only be making a limited number.”

Sneak peek

The designer speaks of his jeans with passion. Clearly, to him, denim is not just a fabric, it’s an art form. Bacudio gave 2bU! a sneak peek at his collection.
Inspired by his zeal for turning denim into his own fashionable canvas, we managed to turn our photo shoot into a celebration of fashion as art.

Artist Angelo Magno transformed plain shirts provided by SM into colorful masterpieces. Stylist Ram De Vera wielded his scissors and made the shirts even more unique with his creative cutting.
We spent hours at the Ayala Museum, leaving not just with photos but with the realization that while there’s art that you hang on walls, there’s also art that you can wear.

Avel Jeans for Boardwalk will be available through BoardWalk dealers and stores nationwide. For Bacudio’s custom-made denims, call 4350578.

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