How did your experience as a gallery owner begin? How did you approach the art world and sales?
The gallery was created by Natacha Goubin who still runs it. Our journey into the art world began with a passion for contemporary works and a desire to create a space where new talents can coexist with established names. The personal approach and curiosity for new trends have shaped our identity as a gallery owner.
How do you choose artists? Do you follow a common thread in terms of genre, style and subjects? How do you evaluate the artist who will collaborate with you?
We select artists based on the originality, consistency and quality of their work. We look for works that tell a story, with a particular emphasis on contemporary art, cubism, street art, pop art and abstract. We are looking for the “Wow effect”.
What currents, genres, movements and trends do you favor in your artistic story and why?
We favor contemporary art for its ability to reflect and question today's world. Our artistic narrative is enriched by works that challenge traditional boundaries and invite reflection.
Photo taken from the first U.S. solo exhibition of French artist Onemizer.
How was your proximity to a movement, a current, a particular genre, etc. born?
Our attraction to contemporary art is born from its diversity and its relevance in the current context. This bond has been strengthened over the years through successful collaborations and exhibitions.
How many artists do you represent in your gallery? How much did you start with?
We started with a handful of local artists and have grown our portfolio to currently represent around 100 artists, both emerging and established.
How do you highlight the work of your artists and how do you promote it? How do you proceed between emerging artists and well-known artists?
We use a combination of digital strategies, exhibitions and events to promote our artists. Emerging artists benefit from increased visibility through our social networks and collaborations.
How do you organize exhibitions and events?
Our exhibitions are carefully planned to provide an immersive experience.
Are there any events you participated in that you particularly remember?
Among the notable events, our participation in various international art fairs remains a strong memory, providing a global stage to our artists like Onemizer and Aket at the Red Dot and CONTEXT Art Miami fairs.
Could you tell us about your office in Miami? How is it organized and how does it come about?
Our space in Miami is a vibrant and welcoming venue, designed to showcase the diversity of contemporary art. It serves as a meeting point for art lovers and collectors.
Akio Harada and Aket taken at the Art Miami booth
Can you tell us about your collaboration with Artmajeur?
Our collaboration with Artmajeur was a key step in increasing our online visibility and reaching an international audience.
How do you promote your artists on social media?
We use social media to share stories, news and behind-the-scenes stories from the gallery, creating an authentic connection with our audience.
Could you tell us about a known artist and an emerging artist of your choice?
Among known artists, ONEMIZER stands out for its unique style and ultra-elaborate technique, while AKET represents the potential and freshness of the new generation of artists, notably with its recent collaboration with Coco-Cola for the latest global advertising campaign “Masterpiece”. The Japanese HAKIO HARADA is also enjoying dazzling success with his paintings that are both imaginative and witty.
Olimpia Gaia Martinelli
